Passionate about creating digital experiences that help brands connect with consumers in meaningful ways.

I’m a thirsty sponge, constantly soaking up everything around me, reading, watching, and learning at every possible moment. When it comes to making things better, I am relentless. There’s always a way, it’s just a matter of creativity and a willingness to approach challenges from different angles.

I started out in journalism because I love to research, learn, and write. But it wasn’t enough to simply release my work into the wild. As someone who craves growth, I wanted to do something where I could continuously be raising the bar and measuring progress.

My love of writing has carried over into the marketing world in the form of copywriting, copyediting, and content creation. A drive to do more has pushed me into all areas of digital marketing, with experience in:

  • Content strategy
    • Information architecture
    • User flows
    • Personas
    • UX
  • Social media and content marketing
    • Strategy
    • Community management
    • Social media voice
  • Conversion optimization
    • Landing pages
    • Ecommerce
    • SEO
  • Analytics
    • Google Analytics, NetInsight, Piwik
    • Data analysis – trends, patterns, and making meaning of the numbers
    • KPI reporting
  • Email marketing
    • Email copy
    • Marketing automation
    • Lead nurture flows
  • Branding 
    • Naming
    • Positioning
    • Messaging
    • Voice